LinkedIn CEO Jeff Weiner said out at this year’s Web 2.0 summit in San Francisco, that Facebook is about kegs and keg stands. Using his analogy, one would assume LinkedIn is about office water-coolers. But you also can’t stop progress. Many of the “social” features that LinkedIn has been very slow to add, such as its own version of a like button and a new “Company Pages” feature, have come this year at breakneck pace.
Mr. Weiner, LinkedIn’s third CEO, isn’t worried about the competition. “Facebook is broad and horizontal and its killer apps are social gaming and sharing,” he said during an interview in his Palo Alto office. “Twitter is an app for social communication that is used for broadcasting what you’re up to. LinkedIn is a professional network.” Is it OK to have fun on LinkedIn? “Fun is in the eye of the beholder. Do you have fun at your job?” Mr. Weiner asked, in all seriousness.
“The primary design principle underlying the Web’s usefulness and growth is universality. When you make a link, you can link to anything. That means people must be able to put anything on the Web, no matter what computer they have, software they use or human language they speak and regardless of whether they have a wired or wireless Internet connection. The Web should be usable by people with disabilities. It must work with any form of information, be it a document or a point of data, and information of any quality—from a silly tweet to a scholarly paper. And it should be accessible from any kind of hardware that can connect to the Internet: stationary or mobile, small screen or large.”—