“Countless ingenuities have been sparked by taking baths or drinking beer, or both…It’s important to escape the white noise in our world, to step back and let the big picture wash over us. There’s no excuse for not putting the work in. However, it’s just as crucial that we make time to waste time.”—
Neuroscientist, author and Lavin speaker Jonah Lehrer, speaking at the University of California Santa Barbara’s “Innovation Matters” Series.
“The good news for Facebook is there is a lot of room to target ads more effectively and put ads in more places. The bad news is that, if there is one consistent theme in both online and offline advertising, it’s that ads work dramatically better when consumers have purchasing intent. Google makes the vast majority of their revenues when people search for something to buy or hire. They don’t have to stoke demand – they simply harvest it. When people use Facebook, they are generally socializing with friends. You can put billboards all over a park, and maybe sometimes you’ll happen to convert people from non-purchasing to purchasing intents. But you end up with a cluttered park, and not very effective advertising.”—"Facebook’s business model" - Chris Dixon
“As Michael Eisner, former CEO of Disney, once said, “A brand is a living entity—and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” That thinking still holds true, but it all happens a lot faster now. Thanks to the Internet and a hyperconnected, social-media-fueled society, brands can be instantly undermined and that experience shared with millions.”—Welcome to the Era of Design - Forbes